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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,661 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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1301 - 1325 of 1,391 Reviews for Attract and Engage Customers with Digital Marketing

By Elvis P

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Oct 9, 2022

An excellent course with good knowledge.

By Nina S

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Sep 28, 2022

Much better teacher and more engaging.

By Ahmed M A A K

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Feb 17, 2024

Very important to understand SEO & SEM

By Fahad A

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Nov 3, 2023

I LEARNED ALOT THANK YOU SO MUCH SIR

By Sundas N

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Oct 22, 2024

Course is really really informative

By Priyanshu K

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Jan 17, 2025

understanding concept and lecture

By Ashu

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Jul 26, 2023

practicals should have been there

By Semanda .

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Feb 3, 2023

Very Insightful and recommendable

By div s

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May 11, 2023

Its good with a lot of learning.

By paulo p

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Apr 16, 2023

Gostei deste curso.Foi agradável

By D.vincy V V

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Aug 11, 2024

Very good teaching this course

By Shruthi c

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Aug 10, 2023

Great way to learn SEO and SEM

By Regina S

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Sep 29, 2023

Tedious but very iinformative

By Dhawan T

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Jul 5, 2023

May go little more practical

By Muhammad I

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Apr 16, 2023

bug when i claim certificate

By Jimoh J

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Dec 28, 2022

It was an amazing expereince

By Zeeshan N

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Dec 21, 2022

Fast and Conceptual Learning

By prakash.s

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Mar 9, 2023

Good to learn something new

By Komayal H

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Nov 29, 2022

Great learning experience!

By Rana H

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Jun 12, 2023

It was a fun learning.

By Muhammad Q

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May 5, 2024

its very professional

By Sâa j T

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Jul 14, 2024

Excellente formation

By Maithreyee B

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Dec 19, 2022

It was a good course

By Hafsa S

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Nov 5, 2022

Excellent Knowledge

By Nyamador A F

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Aug 1, 2024

Great explanations