Learner Reviews & Feedback for The fundamentals of hotel distribution by ESSEC Business School
About the Course
Top reviews
MC
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Very insightful. Highly recommended for anyone who is new to hotel revenue management. A good foundation course for hotel marketing and distribution.
TM
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I recently completed the course on "The fundamentals of hotel distribution" and as someone with 3 years experience in the hospitality industry, I found it to be quite enlightening.
226 - 250 of 328 Reviews for The fundamentals of hotel distribution
By MartÃn A D R
•Aug 24, 2020
amazing !!
By Wenbo S
•Dec 12, 2017
Thank you!
By Rocellii P
•Nov 4, 2017
Excellent!
By Quang V
•Feb 23, 2016
Excellent!
By Hemza A
•Apr 12, 2022
excellent
By tuongncds140005
•Oct 16, 2021
very good
By Guille F
•Oct 24, 2020
Great!!!!
By SHENBAGARAJ C
•Jun 17, 2020
EXCELLENT
By Claudia C
•Jun 4, 2017
excellent
By Francisco B F
•Nov 14, 2016
Very Good
By Rashad S
•Apr 14, 2024
awesome!
By Shian A M
•Feb 7, 2021
helpfull
By Mehmet U
•Nov 16, 2020
So happy
By Sonu K P
•Mar 7, 2023
5 star
By Alexander V
•May 11, 2018
Great!
By Wijemuni E T Y S
•Feb 7, 2023
good
By VINAY A C
•Apr 14, 2021
Good
By Le N D Y - K F C
•Jan 20, 2021
good
By Masooth A
•Aug 27, 2019
good
By Segundo L H
•Dec 3, 2015
G
By Anwar R
•Jan 16, 2016
The content of the course is basically on how hotels distribute their contents (their rooms to sale). The different channels are explained, such as the OTA, brand.com, meta search, and direct channels. The course also includes a very interesting point of view from OTA where Expedia and Booking.com explains their offers to hotels. I would love to have the views from hotel too, which are missing here.
The suggested readings are quite a lot, basically from the online sites, many from the hotel and travel industry (skift, for example). Those readings are very useful in digging deeper on the subject.
The assignments, are, on the other hand, quite weak. It consists of 4 peer review assignments. The first week contains a pretty quantitative analysis, but the other 3 assignments are basically conversational and just repeating what you have learnt in the class.
The non-noted quizzes were pretty easy, you almost no need to think deeper to answer those questions.
By Hugo M M
•Mar 2, 2016
Great course for introducing the fundamentals of hotel management and hotel distribution. This course enables us to learn important concepts related to hotel distribution and apply them in real-life situations through the course assignments. As well as this it is not necessary any relevant background to understand the concepts presented however it may be recommended basic financial/economics knowledge.
I think that adding some quizzes during the videos would be interesting and productive as it would allow students to assure that all the concepts were understood.
By Victor M
•Apr 30, 2020
I learned a lot about the ways hotels acquire customers. The different ways to advertise, and the costs associated. What I found is that Booking.com and Expedia have pretty much cornered the market. I was hoping to discover some secret way to find customers cheaply, that most others have not discovered yet so I could stick out in the crowd. It seems like there aren't many alternatives where your paying 30% to the OTA's. Overall it was very informative and I am happy I took the course!
By oiram i
•Apr 13, 2020
the peer review process is a bit disappointing, there are a couple of folks who do not understand me, or are grading based on their interpretation of the queries.. my answers are comprehensive and well written and well thought out and it is off putting to watch one particular fellow constantly grade me with 3's in any case the info is good and i am enjoying the course... i am stuck now waiting for a final peer grade to move onto rev mgmt, can we accelerate the grading process?
By Kim D L
•Jan 22, 2018
This course is helpful and suitable for those who is green and want to have understand more about the hospitality industry. However, some information needs to be updated. Latest articles for complementary readings should also be added in order for the learners to have a better understanding and comparison about what's happening in this industry nowadays.