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Learner Reviews & Feedback for The fundamentals of hotel distribution by ESSEC Business School

4.7
stars
1,352 ratings

About the Course

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)...

Top reviews

MC

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Very insightful. Highly recommended for anyone who is new to hotel revenue management. A good foundation course for hotel marketing and distribution.

TM

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I recently completed the course on "The fundamentals of hotel distribution" and as someone with 3 years experience in the hospitality industry, I found it to be quite enlightening.

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301 - 325 of 328 Reviews for The fundamentals of hotel distribution

By Ross M

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Sep 4, 2018

Great course

By DEBASISH S

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Aug 5, 2020

ok

By Fabiana F d L

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Dec 22, 2015

In my humble opinion it is necessary to review some points in this module:

1) Video Content: Making more dynamic, switch between explanations and slides in full screen. Only explanations, it is very tiring to attend the classes. The video would be ideal as shown in week 4 of this Mooc: How the hotel shouldnt work with Expedia? or video: How to hotel shouldnt work with Booking.com?

2) Analysis requested: In the first week the requested analysis was of a very high level, it required knowledge of financial analysis and hotel area. In my case, I felt much difficulty because I do not have any knowledge in the hotel industry. And analyzing the exercise, I realized it was necessary to have knowledge of financial ratios of profitability and a certain familiarity in the hotel industry. I left a comment on the discussion board stating that I was not feeling safe to do the exercise. However, there was no demonstration by the teachers of the course.

In short, I was not feeling prepared, let alone analyze colleagues. The first time, did not get the minimum score. The second time, with the longest time, I could better perform the exercise. But rather it was the result of review of financial ratios and other other accessories. I realized that those who examined me in the first and second time, had little or no idea about financial analysis. And another point that struck me was that one of the people who fell for me to analyze, was all in white and the person apologized for failing to do. With nothing to analyze, I did not think fair to give a low rating, so I preferred not to analyze. If the person left blank, something needs to be revised.

When mounting a course, you have to take into consideration that there are different levels of students: beginner, intermediate and advanced in the subject matter.

The first week was not to have been given is analysis. It could have been the third or fourth week of this Mooc, so it would have time for a further deepening of the matter addressed.

3) Amount of content: Adding the video, quiz and analysis, are about 30 content. It is very tiring and little time for such content. Could decrease the amount of video and quiz, relocating to another week course or Mooc.

4) Feedback: Teachers need to leave a contact way (facebook, twitter, etc.) and be active in Coursera forum or leave a wizard to ask questions when needed.

5) Notes: He missed the weight of the notes. I found a little confusing the allocation of notes.

6) Curriculum: Missed curriculum (biography) of teachers. No contact information.

7) Books: Missed suggestions of books in the hotel industry.

Anyway, these are only observed points in order to contribute to development of course. Thanks for listening.

By Michael F

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Jun 5, 2020

This course provided a valuable introduction to hotel distribution and key considerations when marketing a hotel. However, the course does not appear to have been updated since it was launched over four years ago, and a number of links to complementary readings are either defunct, or their content clearly outdated.

While the assignments were well-structured, the model of peer assessment used for the course is not particularly valuable nor rigorous. Additionally, some questions in the discussion forums about course content go unanswered, as there are no active mentors or moderators.

Plagiarism is a significant issue, and there are evidently no filters that check assignments for similarity with other content published online. I identified twelve obvious circumstances of plagiarism throughout my time in the course, including one student who had copied and pasted an entire assignment of mine.

Overall, there is a need for Coursera or the ESSEC Business School to take a more proactive role in moderating this course.

By Alessandro C

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Feb 14, 2016

Great content- videos and assignments were fantastic.

Little partecipation and interaction with staff and other partecipants makes the course lose a lot of its attractiveness- most of the concepts are not rocket science and one would really benefit from confrontation with other students.

By Sarthak D

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May 27, 2020

Essec focuses on OTA majorly rather than different distribution. For a beginner, it's good to know the basics. Loved the part where you get to know about the real world by the leading OTA's.

By pretesh

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Dec 3, 2015

this course was not unto the standard i even completed all the assignment i did not pass one and still i got time to redo the assignment and submitted and never got the grade back for it..

By Christine A

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May 18, 2020

The course material was at least 5 years old. I think especially talking about hotel distribution in 5 years a lot can change. It was interesting anyway and very well explained. Thank you

By Anastasiia A

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Aug 25, 2024

The material is slightly outdated, i.e. the hotel page on Booking.com no longer exists and PDF file is dated 2015, and GroupOn is on it's way to doom as well.

By Alesya S

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Feb 5, 2016

Jumping through the abbreviations, sometimes forgetting to mention what it is at all. Also the second professor was to difficult to u

By Nikolaos V

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Jun 24, 2020

Rather basic content. Very limited insights and new knowledge if you already have a basic understanding of the main concepts.

By Timothy T

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Nov 2, 2020

A little bit outdated. The peer reviewed assignments are a bit pointless as people send in garbage

By Dora M Y

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Jun 8, 2021

Unfortunately this course is a little outdated. A few things have changed since 2015.

By ARACELI M R

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Sep 8, 2023

Algunos videos son muy largos , pudieran explicar mejor en menos tiempo

By Lorraine H

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Dec 1, 2020

Some of the reading material links were missing/broken

By Juan C F

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Jan 22, 2021

Need to update info. The rest is great!

By Tammy N

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Oct 5, 2020

Some of the information is a bit dated.

By Nihal M T

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Dec 8, 2020

Nothing more i like it

By Maria C T

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Sep 30, 2019

Needs to update

By Omid

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Sep 3, 2020

good course.

By Sukhayanti D D

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May 1, 2020

Overall I am grateful for the knowledge I received from this course. I actually know nothing about hotel management and therefore this course introduced me to very important aspects of this sector. However, the course is extremely basic, a bit too basic for even a newbie like me. Also it is horribly outdated. The videos seem to be from 2014 and the articles are from 2015 at best but mostly 2014 and even older. In such a business field that is always evolving to have course material that are 6+ years old is embarrassing. Therefore, I will not continue with the rest of the courses offered and look for more up to date courses elsewhere.

By Nghi P

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Aug 20, 2021

sorry, but I have to say it is hard for an 18-year-old learner who have no knowledge about Hospitality in general before. So anyone who want to learn must be notice this

By Jia J W

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Aug 31, 2023

i am disappointed about this course. I dont feel that I learn much about it.

By Shana F

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Mar 13, 2016

There are some website errors. Also I think the videos could be better

By Arun P

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Jan 19, 2022

Very insipid presentation of conent.