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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
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4,764 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

TB

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Have an great overall understanding about Digital marketing, Marketing Geek and useful Digital Analytic tools. With this worth information, I can make my online business plan more effectively

JL

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It´s been a great experience to follow the course. It really helps to have a very good understanding of the key principles of the Marketing Digital. Really enjoyed the way of learning !

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1001 - 1025 of 1,149 Reviews for Digital Marketing Analytics in Theory

By Nishchay S

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Apr 10, 2020

I loved it

By Rajath R B

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Nov 7, 2022

very good

By TALLAPRAGADA D P

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Jul 14, 2020

very good

By Kandarp M

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Jun 1, 2019

vERY GOOD

By sanyam j

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Dec 16, 2016

nice one.

By SANO A

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Aug 18, 2016

Very good

By DISHA M R

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Sep 8, 2024

good

By MD I A

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Aug 9, 2024

good

By Nikhil K

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Oct 1, 2023

nice

By ayyalasomayajula s s

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Mar 13, 2022

good

By Muhammad S A

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Sep 23, 2020

good

By Sani K

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Sep 18, 2020

Good

By Rasha N

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Aug 4, 2020

good

By SHUBHAM A L

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Aug 4, 2020

Good

By INFAR I

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Jun 8, 2020

Good

By Vallabhaneni S

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May 8, 2020

fair

By Anas E

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Dec 9, 2019

good

By LE M K

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Jan 21, 2018

nice

By Bishoy m

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Jul 23, 2017

good

By Gabriel T R

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Nov 24, 2015

Good

By AYUSH A I

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Sep 2, 2024

👍

By Yosselyn P M C

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May 10, 2024

ok

By Tanmay K

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Jun 24, 2020

.

By Ericka G

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Dec 11, 2016

G

By Rainer S

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Nov 5, 2015

Compliments: The course introduced me to a number of reporting and research tools that I was not aware of. I have also become a great fan of Avinash Kaushik and his blog in the process.

Criticism: The lecturer could have gone into more details in many areas of his course as opposed to just assuming that the prescribed reading material had been read. Many detailed points were glanced over and one prescribed reading material (Peterson, E. T. (2004). Web Analytics demystified) was written in 2004 and as a result much of the information presented in this text book is very outdated.