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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,764 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

TB

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Have an great overall understanding about Digital marketing, Marketing Geek and useful Digital Analytic tools. With this worth information, I can make my online business plan more effectively

JL

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It´s been a great experience to follow the course. It really helps to have a very good understanding of the key principles of the Marketing Digital. Really enjoyed the way of learning !

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1076 - 1100 of 1,149 Reviews for Digital Marketing Analytics in Theory

By Diego A

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Aug 17, 2017

A good basic intro. Basic. And too Google-oriented. Digital is much more than just Google.

By Steve C

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Nov 11, 2019

Some old content in it..... stressful sweating for peer reviews so slowed progress down

By Percy B

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Oct 23, 2015

Short and sweet, easy and quick and gives a genX some insight into GenY (and now GenC

By Prashansa

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Apr 16, 2017

Hi team, I just had one feedback on the course content that there were some princip

By Naveen

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Aug 24, 2018

The course can be a bit a short as I felt there was a lot of repetition involved.

By Adrian H

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Jun 25, 2017

A bit weak on the theory side... just very superficially touching a few concepts.

By Jonathan R

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Feb 7, 2018

It is kind of boring, should have better practices and more real life examples.

By Jaspreet K

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Mar 4, 2020

This module was very theoretical..Please add some interesting work to it..

By Jennifer H

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Feb 28, 2019

Old methodologies, references and thinking but well structured modules.

By Carlos M B d S

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Feb 2, 2020

Some of the reading material is outdated, and sometimes not available.

By marcela g

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Dec 16, 2015

The content is very similar to the Marketing analytics in practice one

By Tarek A A

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May 25, 2020

the course needs to be updated with new examples from the year 2020

By michael g

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Dec 27, 2015

well organized but need more assignments and practical assignments

By Jose C

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Sep 17, 2020

More practical examples would help understand better the theory.

By vinodkumar

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Dec 6, 2018

It just give the overview and basic knowledge about analytics.

By Andrew O

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Feb 4, 2018

Really could have been added to the next course in the series.

By Arvy S

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Feb 12, 2016

Good class but very little case studies or real world example.

By Nikhil N

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Apr 5, 2018

It is a good course but theorey lacks the backing of examples

By Kyla B

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Apr 3, 2016

I don't like the peer review. I don't find it helpful at all.

By Михаил Ф

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Sep 29, 2015

This course is good introduction in digital marketing.

By ASHRAF - K

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Apr 21, 2020

very knowledgeable course for the digital marketing.

By Vikram R

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May 29, 2016

Informative, but needs more challenging assignments.

By Percy N

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Jun 13, 2020

I found the course to be very generic... and basic.

By LI T

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Dec 16, 2018

The knowledge is quite generic, no in-depth view.

By Mohamed E H

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Jul 15, 2020

Outdated course materials, articles and readings