MS
Invalid date
This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.
DR
Invalid date
A thought provoking course which highlights the benefits of modern digital tools and applies them to marketing theory and how digital tools are changing the landscape of marketing. Highly recommend!
By Wyssal A
•Jun 16, 2020
Great course! I found in it useful insights in terms of marketing research anf the impact of digitalization on the 4Ps.
By Joe S
•Aug 21, 2015
Overall a very good course. Great academic perspectiv. Just need to update some exercises to compensate for web changes.
By Jennifer P
•Apr 26, 2021
Very interesting and well presented! The variety of examples and format were entertaining and really rich in knowledge!
By Ulfat R
•May 15, 2020
We learned a lot from this cours.Thanking to coursera and the university for giving studends such a good oppurtinity.
By Hong G
•Mar 31, 2017
The things learnt are interesting, but do not reach my expectation. I think it can invoke more thoughtful discussions.
By Ruchika S
•Aug 28, 2019
The overall information is helpful, nonetheless the course needs an update to have more current examples and details.
By ansanay s
•Sep 3, 2015
a very interesting course, with many examples and assigment that ask you to apply drectly what you learnt. Thanks !!!
By Jessica R
•Feb 11, 2018
Learned great information! Wish that the course was more up to date though, these videos were filmed back in 2013...
By Anish S
•Jun 10, 2020
The course was really interesting and a great learning experience through it's hands on exercises and case studies.
By Suresh B
•Oct 19, 2016
Overall the course was good, but some of the materials were not recent. i wish the most recent trends were included
By Eleonora C
•Sep 26, 2020
It's an interesting course, where I had the possibilty to discover new topics about marketing in a digital world.
By Billur U
•Aug 25, 2020
It was a fruitful course reinforced with case studies. Some references at the end of the videos should be updated.
By Amal D
•May 11, 2020
Good course and helped a lot to gain knowledge in digital world and various companies which uses these techniques.
By Angela H
•Sep 20, 2016
Great introductory course. There are bad audio and editing misses, but as a course itself was fun and interesting.
By Jennisha A
•Jul 17, 2020
Very insightful, I loved doing all the case study, they were really fun and made you want to do further research.
By Rocio F L
•Nov 27, 2017
Very interesting but I found it a bit basic. Anyway, it is a good introduction to the rest of the specialization.
By DAVID D
•May 13, 2016
it helps me to know what are the latest advances in the digital world and how that change the marketing four p's
By Vania T
•May 10, 2021
It is a very good course, but should have more Digital Marketing content such as SEO,.
Thank you
Vania Tertuliano
By Thaw Z Z
•Jul 24, 2020
This course was acknowledge me about how was traditional marketing transformed into digital and mixed together.
By Viviana G T
•Jan 19, 2020
Whilst the course is really interesting I think it should be updated to new examples and available information.
By Gaurav B
•Sep 3, 2019
Great Faculty and the Course was Elaborated brilliantly especially the Various Case Studies.
Great Fun learning.
By Harshit J M
•May 7, 2020
HELLO SIR |MAAM
IT WAS SO GOOD TO LEARN A LOT FROM THIS COURSE I SHOULD SUGGEST EACH AND EVERYOBE TO DO THIS .
By Marcelo L
•Oct 9, 2016
Great value for money! You need this course if you want to upgrade your knowledge of the digital Marketing Mix
By Seamus K
•Dec 15, 2017
Excellent course well delivered. There was a good balance between the lectures, readings and the assignments.
By R K
•Aug 15, 2020
Interesting course with some important concepts. I felt the section on 3D printing was unnecessary though...