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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,911 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

MS

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This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

DR

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A thought provoking course which highlights the benefits of modern digital tools and applies them to marketing theory and how digital tools are changing the landscape of marketing. Highly recommend!

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4726 - 4750 of 5,328 Reviews for Marketing in a Digital World

By manasa b s

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Jul 7, 2020

It's my first course on coursera ,explored many things and amazing learning experiences.

By Azhar I

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May 22, 2017

The course is great, however i would prefer more interaction with the teaching faculty.

By Marcos d A

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Nov 5, 2015

Very interesting curse. It would be nice if yu can add sme examples from outside the US.

By Deleted A

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Oct 13, 2021

It is a great course for beginners to get knowledge of some digital marketing concepts.

By Ranjit K

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Jul 29, 2020

Our Professor Aric Rindfleisch is amazing. Learning with Coursera is always incredible.

By Roopakiran Y

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Feb 1, 2019

Very good content and effective way of explaining. the exercises also were interesting.

By Roua G

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Dec 1, 2020

great course! very helpful and interesting in the marketing field

also great professor

By Michael A M

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Aug 26, 2020

Very engaging course. Could use more relevant and modern-day companies for case study.

By shafiq m

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Aug 6, 2019

A must do refresher course for marketing enthusiasts offered with several case studies

By Patricia

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Apr 4, 2016

A good teacher!! Is helpful! And he explain clear and consise, i recomend this course!

By Amol D

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May 29, 2023

Very nice material and content. The assignments were really nice and though provoking

By BRYAN L

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Oct 31, 2020

great course, teach me how to use digital tool properly and how to make it efficient.

By Doan N T N

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Apr 12, 2020

This course is of great help to me regarding the basics of digital marketing. Thanks.

By 刘楠

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May 5, 2018

To a second language student, I hope the professor could be speak more clear English

By Shahraz A

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Aug 14, 2024

the lessons required to be up to date. Since they are talking about the old trends.

By APURVA P

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Jun 2, 2019

UGC and 3-d printer I found exciting & please give assignments like Wikipedia type.

By BERNARDO S

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Oct 13, 2017

It's a great course for beginners in Digital Marketing to learn all the new trends.

By Ritu G

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May 20, 2016

Very good insights. Thanks. I have thoroughly enjoyed this course and learnt a lot.

By Francisco A

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Mar 23, 2018

Still needs go for deeper knowlede, with more difficult exercises and assignements

By Ankita T

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Oct 29, 2020

Its been 3 months of completion of course but haven't received certificate yet 😔

By Yingzhao Z

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Jul 27, 2016

Very good course! Highly recommended for someone with no background in marketing.

By Martin a

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Apr 1, 2018

Good insights and digital marketing basics.The course in general need an update.

By Tzu-Yun L

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Oct 23, 2016

Very interesting and well-organized course, but some information is out-of-date.

By Toma Å 

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Oct 12, 2020

It was very informative and interesting course. I gain a lot of new information

By Rossen R

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Jun 25, 2017

Excellent course, although some of the content may be a bit outdated from 2014.