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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,911 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

MS

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This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

DR

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A thought provoking course which highlights the benefits of modern digital tools and applies them to marketing theory and how digital tools are changing the landscape of marketing. Highly recommend!

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4701 - 4725 of 5,328 Reviews for Marketing in a Digital World

By Olga

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May 14, 2019

Some of the material was outdated, links didn't work. But otherwise, really enjoyed it. Thank you!

By Manuela L

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Apr 18, 2020

Excelent course, You learn a lot information about the NEW marketing , the NEW DIGITAL MARKETING.

By sudeshna b

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Jan 17, 2021

a comprehensive and insightful course . Provides relevant inputs and helps in creative thinking

By Sara E

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Nov 9, 2020

It was an amazing experience, i learned allot of things.

I'm sure that it won't be the last time.

By Carles C

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Feb 7, 2016

It has great content but assignments are promotions... Like, really, shamy promoted assignments.

By Johanna K

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Aug 23, 2020

I liked it in general but didn't like the instructor trying to sell me things. Felt very pushy.

By SUKHVEER K

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Aug 7, 2020

BEST CONCEPUTAL BASED PROGRAM OFFERED BY UNIVERSITY OF ILLONIS.GREAT MENTOR HAVE DEEP KNOWLEDGE

By Mahir H

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Jun 28, 2020

Mr. Aric's way of teaching is really awesome. Learned a lot of marketing stuff from his course!

By Morouge m

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Aug 3, 2018

I am so grateful for the financial aid and the information I earned from this course, Thank you

By Pallvi S

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Nov 1, 2020

Its a good course which is going to help you in enhancing your knowledge of digital marketing.

By Chew L C

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Aug 9, 2020

I have learnt some new concepts to supplement my readings in the traditional marketing course

By Роман М

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Mar 30, 2019

I like this course, but some approaches have transformed yet, and course needs new examples.

By John R P

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Nov 30, 2017

It was a good 101-level course that served as a good reminder of the principles of Marketing.

By PADMAVATHI I

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Jun 21, 2020

it was very interesting ,learned many information about the digital marketing . I Loved it..

By S

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Jun 14, 2020

It was quite impreesive and the content was very good. The host was attractive in his speech

By Yanis L

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Apr 8, 2020

I discovered new concepts in digital marketing and learned the basics of digital marketing.

By Nidal I

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Dec 13, 2018

Great course! Absolutely loved it, and would surely recommend this to my friends and family!

By Rahul M

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Oct 1, 2016

Very helpful for people who want to learn the usefulness and concepts of digital marketing.

By Ashutosh B

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Apr 13, 2020

Amazing course and great learning resources. The case studies are really thought provoking

By Andres

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Sep 7, 2015

I´ve been enjoyed very much the course. I´ll do the others ones to have the specialization

By Naveen k

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Sep 22, 2020

Best coarse it really helped me a lot and I am happy to work with you in near future also

By Shylene N

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Jun 2, 2020

Eye opening makes you see digital marketing with fresh eyes plus the Professor is awesome

By Vira D

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Jan 25, 2016

This very interesting useful and inspiring course! I am enjoying it very much! Thank you!

By Anika-Sara S

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Aug 25, 2015

Well organized, great and helpful assignments, and a fantastic teacher: Aric Rindfleisch!

By ABRAHAMSAMUEL J

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Oct 11, 2020

This course was very useful to me and my passion for digital just exceeded a bit further