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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,247 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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1126 - 1150 of 1,675 Reviews for Viral Marketing and How to Craft Contagious Content

By Enimien E I

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Jul 18, 2017

Absolutely amazing and very useful

By Glenis A

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Jul 5, 2017

It was wonderful, I learned a lot!

By Edima

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Jun 28, 2017

Amazing content for work and life.

By Christopher C S

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May 3, 2017

Very interesting and enlightening.

By Jean M

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Apr 25, 2017

i learnt alot of things .thank you

By nurin w

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Sep 17, 2021

well done very interesting course

By Marian C

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Aug 13, 2021

Very clear, interesting and agile

By Nwogbaga R

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Jul 1, 2020

It was engaging and enlightening.

By Lilian W

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Jun 17, 2020

Very informative and interesting!

By Rachel B

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May 7, 2020

Professor was amazing. Thank you!

By Helena S P

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Jul 18, 2017

Brief but fascinating and useful.

By Aleena C S

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Apr 16, 2017

Enjoyed the course! Very helpful!

By Somesh N

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Jan 9, 2017

Short, Crisp and very insightful.

By Julio C O

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Dec 14, 2016

It's the best course ever I taked

By Kevin H

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Dec 28, 2015

highly entertaining and energetic

By Udalaya N

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Oct 28, 2021

the tests are way too easy......

By Uday r

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Jun 9, 2020

very resourceful, worth learning

By Viviana G T

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Oct 21, 2019

Very useful for content creation

By FU D

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May 12, 2018

interesting and rewarding course

By Chris L

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Jan 29, 2018

Great course and very insightful

By Aizat S

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May 3, 2017

good content and useful insights

By XIAOWEI M

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Apr 20, 2017

Great course. Really enjoyed it.

By Kunal D

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Feb 12, 2021

I absolutely loved this course.

By Anabell P

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Jan 13, 2021

I loved this professor!! Thanks

By Maria N

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Apr 9, 2020

Excellent content and examples.