Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

IE Business School
Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement
Beginner · Course · 1 - 4 Weeks

University of California, Santa Cruz
Skills you'll gain: Social Justice, Advocacy, Community Organizing, Sociology, Social Sciences, Jury Trial, Case Studies, World History, Labor Law
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Community Organizing, Social Justice, Community Development, Diversity Awareness, Discussion Facilitation, Social Impact, Planning, Cultural Diversity, Goal Setting, Empowerment, Initiative and Leadership, Needs Assessment
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Marketing Analytics, Target Market, Customer Insights, Data-Driven Decision-Making, Value Propositions, Market Data
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Brand Management, Regression Analysis, Data-Driven Decision-Making, Marketing Strategies, Customer Analysis, Marketing, Analytics, Business Analytics, Return On Investment, Customer Insights, Statistical Analysis, Trend Analysis, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, HubSpot CRM, Marketing Strategies, Web Content, Social Media Content, Paid media, Marketing, Digital Content, Content Creation, Marketing Automation, Marketing Analytics, Newsletters, Marketing Psychology, Digital Marketing, A/B Testing, Customer Relationship Management, UI/UX Strategy
Beginner · Specialization · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Marketing, Marketing Strategy and Techniques, Brand Strategy, Market Dynamics, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Stakeholder Management, Value Propositions, Customer Relationship Building, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Content Creation, Media and Communications, Storytelling, Social Media Strategy, Social Media, Digital Media Strategy, Marketing Strategies, Brand Management, Video Production, Branding, Revenue Management, Innovation, Target Audience, Online Advertising, Business Modeling, E-Commerce, Influencing, Augmented and Virtual Reality (AR/VR), Game Theory, Ethical Standards And Conduct
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Social Network Analysis, Network Analysis, Social Sciences, Sociology, Systems Thinking, Economics, Policy, and Social Studies, Simulations, Culture, Graph Theory, Complex Problem Solving, Innovation
Beginner · Course · 1 - 3 Months

Yale University
Skills you'll gain: Digital Media Strategy, Health Promotion, Health Education, Media and Communications, Patient Education And Counseling, Behavioral Health, Public Health, Instagram, Driving engagement, Facebook, Program Evaluation, Persuasive Communication, Digital Communications, Survey Creation, Experimentation, Data Collection
Intermediate · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Social Network Analysis, Social Sciences, Network Analysis, Social Studies, Data Science, Machine Learning, Computational Thinking, Artificial Intelligence, Data Analysis, Simulations, Big Data, Digital Transformation, Predictive Modeling
Beginner · Course · 1 - 4 Weeks

Yale University
Skills you'll gain: Aesthetics, Art History, Music History, Liberal Arts, Music, Education and Training, Social Justice, Social Impact, Performing Arts, Public Affairs, Cultural Diversity, Community Development, Classical Music, Case Studies
Mixed · Course · 1 - 3 Months