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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,661 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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501 - 525 of 1,392 Reviews for Attract and Engage Customers with Digital Marketing

By Muhammad A

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Aug 27, 2023

amazing course, really enjoyed the learning journey

Thanks, Coach AK

By Elyas B

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Jun 14, 2023

Nothing To Say. The Course Is Great & Well Recommended For Beginners

By mohamed h

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Feb 6, 2023

Thank you very grateful information and teacher thanks for your time

By Felicia S

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Jan 24, 2023

so much information explained in very concise and effective lessons.

By Hussain M

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Sep 18, 2022

Great course. Coach AK was an excellent guide throughout the course

By Edson M

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Feb 18, 2025

Amazing experience, lot things clear for me now, thanks Team Google

By Dam T

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Feb 6, 2025

really beginner-friendly, teach a lot of terms in Digital Marketing

By Belch C

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Mar 30, 2023

I could never have chose the best course to get into data analysis.

By Vinod M

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Sep 17, 2022

Super insightful course. Loved the learning from the instructure.

By Christopher L

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Nov 27, 2023

Great instructor and a valuable introduction to digital marketing.

By Pattie M

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Jun 29, 2023

Very interesting. Learned a lot but yet did not feel bogged down.

By Rohan S

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Jan 1, 2023

Very well instructed along with practical assignments to complete.

By faruq s

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Sep 18, 2022

This is an amaizing and intresting journey with digital marketing

By Anthony O

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Jun 4, 2022

The instructor did a great justice to the subject. Thanks, Google.

By Debra L F

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Sep 15, 2024

The course was very good. Very informative! I would recommend it.

By Chinalu J

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Feb 23, 2024

Well detailed and educative. I loved every module in this course.

By Muhammad F A R

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Jun 9, 2023

GrowwithGoogle Course is just good it give a lot of terminologies

By king6in

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Nov 26, 2022

좋다 좋아! 한국인이라면 꼭 들어야하는 마케팅 강의. 한국인이라면 침착맨+구글 디지털마케팅 이커머스 수료증 들읍시다!

By Fatini A

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Sep 18, 2022

Great at and clear explanations throughout the learning process!

By Ally B

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May 10, 2022

Great course with concise information about the importance of SEO

By Jess

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Apr 26, 2024

I really enjoyed his course and the way he explained everything!

By Kyrylo H

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Apr 14, 2024

I gained valuable skills on Customer avatars & Marketing funnel.

By Rose R

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Sep 9, 2023

IT was my wonderful experience from such a outstanding teachers

By Anuj K

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Jul 20, 2023

Coach AK was amazing in his concepts of SEO,SEM and Display ads.

By Rochelle J

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Jan 9, 2023

Insightful, lots of practical activities, to test your knowledge