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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,661 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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476 - 500 of 1,392 Reviews for Attract and Engage Customers with Digital Marketing

By Erin H

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Jun 5, 2023

REALLY GREAT MATERIAL. GIVES ME A STRONG STARTING POINT TO DELVE DEEPER.

By Akubu A A

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Dec 28, 2022

Amazing, What an Intimate way to build strong relationships with clients

By Hiba S

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Sep 29, 2022

Amazing topics and can't wait to do more professional courses with you!

By Andrew F

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Jan 31, 2025

This is the best thing I've ever done for myself. I love this course!!!

By Leo H

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Jul 19, 2023

This course is quite good and clearly. Suitable for beginner like me :v

By Lola Y

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Jun 15, 2023

VERY INTERESTING AND HELPFUL INFORMATION TO IMPROVE MY MARKETING SKILLS

By Thanitha S

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Apr 22, 2023

I had SO much fun learning Course 2! And, Plus - Coach AK was awesome!!

By Asif R N

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Feb 5, 2023

Excellent Course to Learn all the basics of SEO and SEM for beginners.

By Rhonda F

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Jan 19, 2023

Excellent instructor and engaging content. I really enjoyed the course.

By Octavio F

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Jan 18, 2023

I'm very pleased with this course. Very clear, informative and usefull.

By Mirza M

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Jan 2, 2023

My name in my certificate should be corrected as Mirza Muhammad Zakriya

By Mo T

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Jan 2, 2023

Great course with interesting information and wonderful tutor coach AK.

By Kyle M K

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Sep 21, 2023

The teacher was great. Really passionate and relatable. Thank you!!!!!

By Royal o

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Feb 27, 2023

Great way of teaching and give brief overview of how SEM and SEO Works

By Ibeth C

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Feb 14, 2023

Excellent courses. All the information is so clear and understandable.

By Germain K A

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Nov 13, 2022

The instructor made the understanding of the course very interesting .

By Lourdes B

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Nov 5, 2022

It was greater than I expected. I learned about SEO and SEM in detail.

By Tracy E

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Oct 3, 2022

it was tough!! had to take the quiz multiple times before it clicked!

By Beverly H

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Jul 26, 2022

Intense. Quite a lot to learn,quite a lot taught. Excellent delivery.

By Alison M

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Jan 31, 2025

Muy agradecida espero poder terminar el curso mas adelante en el año.

By Porfirio R G G

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Mar 4, 2024

The level of information and the explanations and exercises are great

By Joan V

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Aug 7, 2022

Exceptional course. I had some previous experience but learned a lot.

By Eduardo P

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Jul 28, 2022

Coach AK has an unique way to explain everything. Highly recommended!

By Rich R W G

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Jul 15, 2022

Love the course I am learning and growing daily Thank you GOOGLE !!!

By Shannon S

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Oct 28, 2024

Thank you for providing a great course. I hope to put it all to use.