TB
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Have an great overall understanding about Digital marketing, Marketing Geek and useful Digital Analytic tools. With this worth information, I can make my online business plan more effectively
JL
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It´s been a great experience to follow the course. It really helps to have a very good understanding of the key principles of the Marketing Digital. Really enjoyed the way of learning !
By Danielle L (
•Aug 2, 2019
Great Course! Great Knowledgeable Professor. Amazing way the course material was presented. So glad I decided to enroll. I learned so much.I highly recommend this course.
By Elsa V
•Aug 17, 2020
I enjoyed this course. I liked the professor's teaching style that provided a summary at the end of every video, but to me, the course content is not very rich.
By Sumair B
•Sep 13, 2019
The course provides adequate understanding of ZMOT and consumer's thought process in making purchase decisions through CDJ. Thanks to Professor Kevin Hartman
By Anthony B
•Oct 28, 2019
Good course. Some of the material is outdated, but that's how fast advertising and marketing changes. Recommended to take if you're curious about analytics.
By Muhammad W M
•Jan 27, 2020
Happy to have completed this certification which builds on the theory and foundations of #marketing #analytics and focuses on the use of data in marketing.
By Alison Z
•Jul 2, 2019
good course to basic concepts and methodology in digital marketing area. could be better if lecture can introduce some samples to illustrate the approaches
By Daniel A
•Jul 10, 2017
The course is interesting, but many of the sources of information are more than 3 or 4 years old, which is quite a lot when it comes to digital marketing.
By Steffen M
•Feb 15, 2021
A good introduction, but a bit superficial. I would have expected a few examples for specific analysis results. Maybe this will come in the other course.
By Md A R S
•Aug 5, 2020
As a digital marketer, I always ignored the Digital Analytics part but now I think it's a nice thing.
I really enjoyed the lessons.
Thanks, Kevin Hartman
By Sergei S
•Sep 18, 2015
Great course. Sometime too easy, sometime a little bit boring. Actuality of recommended reading (Web Analytics Demystified, 2004) is under question IMO.
By Romany G
•Jul 4, 2020
this course opens the gates before me in analytics in digital world. it gave me the interest to measure and collect data to tell a story.
so recommended
By ANISHA S
•May 8, 2020
The course could have been more better , more interactive with more case studies revolving around all topics . All together it was a nice course
By Parth J
•Jun 5, 2020
This course gives a good perspective of current digital tools businesses have at hand, how consumer habits have transformed into digital behavio
By Jonathan F G
•Dec 6, 2020
Great course. I think that putting case studies (companies utilizing such marketing aspects) for each topic would enhance learning experience.
By Ritu P
•Jan 8, 2020
I really enjoyed this course and have learnt a lot of new things that will help me in the future. I look forward to doing more courses.
By Givi M
•Apr 14, 2020
This course was surprisingly interesting and full of good literature. Needs a bit of an update, but other than that, was very helpful.
By Kerry-Ann M K
•May 16, 2021
For my first time being exposed to this subject area I found it very interesting, and the course was presented well by the lecturer.
By Humam S
•Aug 22, 2017
Great course , A lot of knowledge can be learned out of it specially when it comes to digital marketing technical tools of analytics
By stuart a
•Sep 18, 2018
covers the basics quite well. lot of entry points for further study on data sources, analysis techniques, business needs and risks.
By Pornpun J
•Aug 11, 2019
I like this course. The content here is not all new, but everything was rearranged to make your digital learning life easier.
By purnima m
•Jul 25, 2020
COURSE is good but the grading system is disappointing as there are no enough peers in this group to review my assignment.
By Artem K
•Jul 11, 2020
Great course in general. but in the last lesson, materials often repeat what already has been shown before in the course.
By Vinayan S
•Apr 8, 2018
A very insightful course! A good learning journey! Would have loved to have some case studies as part of the curriculum
By Deelip r D
•Feb 20, 2021
overall the course in nice but a bit difficult to understand in which more concentration and dedication is required
By Changfeng Z
•Dec 16, 2019
The course is great! But it will be great if the marketing tools mentioned in the class will be introduced briefly.